Really excited to have signed a sweet deal today that will hopefully lead to good things for us in the OEM in car entertainment market. As you may know I was looking for a supplier of quality aftermarket car GPS, DVD and CD units. I didn’t want to go to the bottom end as i know there are a lot of quality issues in this area.
I was excited to come across a great little factory that is actually producing these units for a well known German brand. David the owner was keen to expand into the UK Market and was happy for us to modify some of his units to our specifications making them suitable for our customers.
Sure there are a lot of car stereo systems on the market in the UK but ones that are designed to factory fit into existing car dashboards of modern cars are very rare. You can usually only get them direct from main car dealers at a premium. In-fact there even pretty hard to find in china.
This unit will fit the VW Golf and includes touch screen European GPS, DVD, TV, CD, mp3 and iPod connectivity, really nice piece of kit.
As you can see we had a look round his set up and our translator asked him every question under the sun. His company makes a great range of products and most importantly they take quality control very seriously. Even though they are a relatively small operation they take better care than some of the larger factories I have seen, I guess because our business is important to them as they don’t have a que of large customers to fall back on if one leaves due to a quality issue. We spent a great deal of time with him going over specifications and warranty details and came to a deal at 10pm, i was shattered after a 16 hour day as you can tell from my weary face.
Im really pleased with both the product and the margin, it is exactly what I was looking for within this market. I have ordered 70 samples to air freight back to the UK and hope to retail them at around £250-300 per unit. We will be the UK supplier for all in one GPS, DVD and CD units with touch screen for the following models; VW golf, VW passat, Ford Focus and Ford Mondeo – other models to follow. We are also bringing in a universal model which will be priced cheaper and fit all car models. The customised units will be branded as our own brand with 1 years warranty and technical support. Spares will be carried in the uk. We will also be working with David to develop other factory fitted style units for cars we feel to be suited to the UK market.
Stock should be in the UK towards the end of next week so I will update you guys on how they are received by our customers. Time for a victory beer.